Hi there! I’m Aizhan — a creative strategist with a decade of experience driving marketing growth and brand elevation across B2B and B2C sectors.
Why I do this?
I truly believe in the power of a carefully crafted message and its ability to change the way we see things as individuals and as society as a whole.
My goal is to create strategies that are purposeful, helpful to someone specific and relevant within our ever-changing cultural landscape.
A short story of my (work) life..
Finished my BA degree in Communication design at Central Saint Martins College of Art & Design.
2010-2013
Branded a lot of tech events and products for such companies as Mastercard, Product Hunt, Reckitt Benckiser and Inmarsat.
2013-2016
Worked as a marketing digital designer at Warehouse Fashions while doing an MA in Communication design and researching experiential design at UAL.
2016-2019
Worked as a Senior Digital Designer at CogX Festival of Ai and Breakthrough Technology, connecting marketing and product teams.
2019-2021
Consulted and created marketing strategies for a bunch of startups and events companies. Worked as a Strategist at Dalziel & Pow and as a Senior Strategist at forpeople.
2021-2024
Studying how people think and behave—especially around sustainability—through an MA in Cognitive and Behavioural Psychology for Environmental Sustainability.
2024-2025
What I do
Brand management
Product marketing
Campaign strategy
My approach
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Data and analysis are everything.
Everything I do is first and foremost grounded in data. Sales, footfall, conversions, reposts - no matter the project I make sure that the team is aligned on our KPIs and targets.
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I listen before I add anything.
I believe that marketing is like a big room full of little groups, where interesting conversations take place. Before we add anything, I make sure to listen and only then add something of value.
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I'm the voice of the consumer.
I use psychology to deeper understand the needs and behaviours of the target audiences, so that the strategy is created for the customers out there and not for the marketers in here.
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Insight-driven creative direction.
My design background becomes very handy once the strategic phase is complete. I like to stay involved in creative team meetings to ensure the direction remains aligned with the strategy.
