What I’ve been up to..

Most of my work is under NDA.
If you’d like to know more about my approach, drop me a text and we could do an intro call, where I could show you more of my case studies..

Worked with an FMCG company to position and rebrand its $2B B2B product.

  • We have conducted the company audit along with the customer and competition research in order to craft their positioning and identify their unique selling point.

  • This stage involved interviews with their teams across the US, as well as crafting of their brand identity in line with the established brief.

Helped a multinational beverage company create their first retail touchpoint.

  • In order to create the retail strategy we have conducted the company’s audit, their unique selling points, and juxtaposed it against biggest trends in their target customer group.

  • We then crafted the vision for their retail presence along with the design principles that would be translated into their phygital stores.

  • By conducting customer research and trend analysis, we have defined the target audiences needs that fed into the “popular toy” strategy.

  • We were tasked with analyzing their current products to understand the reasons behind the recent dip in sales. After conducting customer research, we collaborated with their head marketing teams to develop ideas for the shift we proposed.

  • We have been asked to look into the retail market of a specific region and see what can they do to become a leader in it again. From our primary and secondary research, we have created a new retail vision.

  • We were asked to analyse their existing services in their retail chain. After conducting our analysis, we have put forward aspects of their services that could become their USPs.

Consulted an international fashion brand on their community and team building.

  • We have analysed their brand history and the current social history to better understand the brand. After conducting a competitor and out of sector research we have created our point of view and proposed a new vision.

  • We have also been asked to identify and strategise on-brand service experiences for their retail spaces. We have been asked to create a brief book for their customer teams.

  • We were asked to look into potential companies that our client could collaborate with. We have conducted client brand’s audit, market and trend research in order to devise our point of view.

  • We then crafted the product strategy and potential campaign activations that could happen around it.

Worked with one of the biggest global fintech companies establish their design philosophy.

  • We were asked to evaluate their current branding and develop a broader brand philosophy to strengthen brand equity and provide clear direction for their marketing teams. To begin, we analyzed their competitors and client base, and conducted internal interviews to gain a deeper understanding of the business and its services.

  • Following our initial research, we identified two promising brand territories. To bring them to life, we developed inspiring narratives for each, grounded in the brand’s heritage.

  • Drawing on the in-depth telco research I conducted previously, I was asked to help define the vision for the store experience.

  • I have also helped to create a vision statement for the experience.

  • We have been asked to help them uplift their existing brand. We have started by looking at the market as well as the history of the brand.

  • We have been crafting the brand story, naming their community and writing their manifesto.

  • Their existing brand needed a revamp in order to become more scalable and be flexible enough for the upcoming service expansions. I have conducted a market research and positioned their brand as a challenger in the fitness industry.

  • When the brand strategy was finalised, I was asked to look at their content strategy, and help them with the tone of voice and content pillars.

  • After conducting the initial market research I have worked on the positioning, naming and branding.

  • We have also developed the company’s name and tone of voice, aiming to make the brand stand out and capture the attention of small and medium-sized tech startups.

  • Working as a senior digital designer I was a part of both marketing and product teams. During my time at CogX I was part of the website development, funnel maintenance, content production.

  • I have contributed to the branding of the 2020 Virtual Festival as well as a potential redesign of the company.

  • We have worked with KJ Tait to help them better communicate their services and to define their brand philosophy.

  • Along with the brand redesign, we have also been asked to set the design direction for their social channels and the website.

  • I have worked with 5×15 on their social media presence. After doing their marketing mix audit, I have done a competitors analysis and design direction.

  • Having defined the overall visual direction, I have created a visual design system for their marketing team to use across all of their marketing channels.

  • At Warehouse, I have been involved with both the marketing and digital teams, contributing to campaign rollouts that include platform landing pages, email designs, and in-store banners.

  • I have been collaborating closely with the social media team on content production for campaigns, as well as overseeing the overall design of the social media channels.