Revamping the image of inclusive design and accessibility.
Client: Inclusive by design →
Inclusive by design is a digital consultancy, as well as an educational project. Its goal is to change the public image of the inclusive design methodologies and advise digital companies on how to design truly inclusive products.
Client’s background.
A lot of tech founders and product owners consider inclusive design a “nice to have” feature. Hence they usually don’t have any budget for it. Quite a lot of companies still view accessibility as a heavy and guilt-inducing topic.
Business problem
The strategy is to portray inclusive design as the new normal and make it blend seamlessly with the existing product building tools and methods. We wanted to step away from the boring manuals, outdated websites and dusty web regulations.The goal of the Inclusive by design project is to make companies realise that they are already dealing with the post-exclusion generations.
Approach
Shift
It’s not charity, it’s good design campaign.
→ I have led the brand discovery workshops
→ Assessed and contributed to the business and content strategy
→ Conducted the market research and proposed customer segments.
→ Created positioning strategy
→ Led the content strategy (per every stage of the marketing funnel)
→ Created strategy and creative direction of social media channels
→ Worked on positioning statements
→ Art directed and designed the brand identity
Solution
